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gunlaws.com and bloomfieldpress.com are domains owned by Alan Korwin.

Alan is a nationally recognized author of numerous books
on gun laws and other topics.

If you like this site you'll like his books. Take a look

 
SECRETS OF PUBLICITY --
How To Get Yourself In The News
 


For Schedule Information
Click Here or Call
602-996-4020

800-707-4020


Find out how the news media works, how publicity works,
and how to make both work for you or your business.

It's time to burst your bubble -- News doesn't just happen, it is managed. Reporters need sources, and most people have news they aren't sharing.  Raise your profile, issue news releases, build media lists, develop contacts, start planning effectively, understand spin control, much more 

Good news coverage for your business costs you nothing. 
But it's much better than advertising. 
And it's easy to get when you know how. 



Phoenix, Ariz. (API) 
Are the news media really unbiased sources of information?  Or are they regular old business enterprises, subject to the same commercial forces and politics as everything else?  Do some people and businesses simply obtain "news coverage" whenever they need it?  Although some of the answers may shock you, it's about time you learned what the real answers are. 

Nothing helps a business or a cause like a little free publicity.  It's more effective than advertising and the price is right.  Find out why some outfits get so much news coverage, while others never get any.  Can news coverage really be controlled, managed and obtained when needed?  After this seminar you'll never watch a news broadcast the same way again. 

Smart players use the media on a regular basis.  Face it.  If you work with the media you make things happen.  If you don't, you stay one of the best kept secrets in town.  Take a hard look at just how "hard" news is.  You'll never read a newspaper the same way again. 

Part 1:  Remove The Rose-Colored Glasses 

  • Introduction to the way the news really works
  • An exercise about your assumptions
  • The truth about the news that reaches you
  • Classic publicity that folks think is news
  • Current examples of PR that looks like news
  • First-hand, personal examples of PR "news"
  • Core principles:
  • You can do this too
  • Become a valuable source for the media
  • Follow your trade?  Let them follow you!
  • Self-evaluation questions, food for thought
  • Some time for Q&A
Part 2:  Exactly How To Do It Yourself 

The 3 Main Steps To Getting News Coverage: 

  1. Know where to go (Types of media, news tracking, list development, source references)
  2. Know what to pitch (How to identify newsworthiness, news pegs, the five Ws and two Hs)
  3. Know how to pitch (Making contacts, contact etiquette, format for written releases, AP style, controlling backfires, creating excitement, some more time for Q&A)
Part 3:  Details, Examples and Support 
  • There's really not much to it but to do it.
  • Are you nervous about contacting the media?
  • Put those fears to rest with solid knowledge.
  • You've never dealt with reporters?
  • Find out where their hot buttons are.
  • You don't use or even have a press list?
  • No wonder you're never in the news.
  • What goes into a news release?
The answers are easy, step-by-step instructions which anyone can follow.  A question and answer period wraps up the session. 

The two-hour seminar provides everything you need to start up a PR campaign of your own.  In the six-hour program you go deeper: 

  • How to get on and do radio talk shows
  • Crisis management and spin control
  • Advanced resources and techniques
  • Long-term planning for ongoing PR
  • Establishing an annual publicity strategy
  • Using PR as part of a total marketing plan
  • Budget and time considerations
  • How to make money with your PR skills
  • Pros and cons of hiring a publicist
  • Gifts, favors and ethical considerations
  • Publicity writing vs. freelance writing
  • Staging special events and creating news
  • Public service announcements, and more

  •  

    News people hate to admit it, but half of everything in the media is there because someone like you wants it there.  Half the news is actually publicity... self-serving stories that promote private interests. This is true of print, radio and TV. 

If you're not already using publicity tools to promote your interests, it's time to start.  If you use publicity as a promotional tool, take this course to revitalize your efforts and learn some great new tricks of the trade. 
Get pumped up!

 PR firms are expensive, so companies frequently do their own publicity.  There's absolutely no reason why you can't too. 

The Secret of Free Publicity is available as regularly scheduled 2 and 6 hour classes, or by appointment. 

Ask about eye-popping luncheon talks
for social or business groups!
 
In Arizona 602-996-4020 
Nationwide 800-707-4020
 
  
COMPLETE ALPHABETICAL LIST OF PRODUCTS
Gun LawsGun Rights Gun PoliticsFree SpeechVideosSelf Defense and Safety
SurvivalPolice GuidesKnivesNovelsThe Founders PackageHistory of Rights
ButtonsRecent Additions  123Women & KidsFirst-Time Gun Owners
E-BooksNewest ProductsCloseoutsPackage Deals
Bloomfield Press

gunlaws.com and bloomfieldpress.com are domains owned by Alan Korwin.

Alan is a nationally recognized author of numerous books
on gun laws and other topics.

If you like this site you'll like his books. Take a look